The One Big Mistake

People who are not clients have asked me a lot recently if my phone has been ringing off the hook as though my clients might be panicking due to the market plunge.
This is a reasonable question and it gives me a chance to briefly describe how I help clients manage their risks and be confident in uncertain times.
As of now, I have not had a single client call me in a frenzy. I think the reason is that we have been paying attention to risks and preparing for them.
The One Big Mistake that can get you in a panic is NOT PAYING ATTENTION TO THE RISKS TO YOUR RETIREMENT.
Here are some specific principles I have been using to guide my clients prior to and during the current market crash.
- Align Your Investments With Your Retirement Goals . An investment plan that is not aligned with your financial goals is no plan at all; it is rudderless and unmoored speculation, per Nic Murray. Most of my clients are retired or close to retirement and preservation and distribution, as well as growth for the long run, are top of mind. Investing in retirement is much different from investing for retirement. So their market risk exposure is lower on purpose. See my "How to Invest in Stocks and Bonds in Retirement" pdf book for more on this topic .
- Pay attention to valuations. The market does not give a hoot about your goals. I've been warning clients about high U.S. stock market valuations (like price-to-book and Schiller PE 10) and that the longest bull market in U.S. history would die like its predecessors. Rest in Peace, Bull Market of 2009-2020. Thank you for the gains! This is an unprecedented economic event but part of the reason the market reacted so negatively is that it was so pricey.
- Lower your market risk based on your retirement glide path and high valuations. I've been lowering my clients' market risk as valuations have risen higher and higher, selling off some of the gains and placing that money into more stable interest-paying bonds. Hence their portfolios have not taken nearly the full brunt of this market plunge and many of the bonds have benefited. Clients a few years away from retirement were more aggressive due to their longer glide path to retirement, but not much more due to the high valuations. Many times over the last several months I've asked retirees and soon-to-be retirees, clients and prospective clients alike, "Is the small upside potential benefit of taking more risk right now worth the potentially catastrophic negative impact on your future retirement goals and lifestyle?"
- Raise your market risk based on low valuations. I've been reinforcing to clients that when the next bear market (20% or more decline) arrived, we would take advantage of it by not only rebalancing back to our target allocation, but we may even have a conversation about increasing our target allocation in stocks. This is called full dynamic asset allocation as opposed to market timing, pure buy-and-hold, or static asset allocation. We are starting to have that conversation.
- Adjust your portfolio withdrawals if guardrails are met
.For clients taking distributions from their portfolio, we use an income guardrail strategy that we review in every client meeting. This helps clients know they are OK and not going to run out of money or cheat themselves out of a higher income they could have enjoyed. It takes big changes in the market to hit a guardrail, but they are there if needed. See my pdf book entitled, "How to Retire Forever on Your Investments."
- Stay abreast and look for the cheaper asset class prices to overweight. As this coronavirus-19 market panic started, I have been updating my clients and evaluating rebalancing opportunities. No one has called me wanting to sell. They know this disruption is creating buying opportunities (different asset classes--not individual stock picking). But also don't assume U.S. stocks are super cheap right now either. The Schiller PE 10 CAPE for the S&P 500 is still at 23 today (down from a high of 34 a few months ago) which is still above its historic average of 17. But no doubt, stock prices are a lot more attractive than they were in 2019. Who knew over the last month we would see the broad indices give up +30% with certain sectors and issuers giving up much more in the range of 50-80%. This has created disconnection in many areas of Fixed Income and for longer-term investors creating buying opportunities we have not seen since the Great Recession/Financial Crisis in ’08-09. Particularly, look at high credit quality Municipals, A-rated Corporates, and Preferreds without having to go out long-term.
Stock market risk is just one of those risks, especially if you are retired or close to retirement. Retirement researchers call the ugly twin sisters of portfolio size effect and sequence-of-return risk " the retirement danger zone "or " the red zone " . If you are in the danger zone, be familiar with this research and/or make sure your financial adviser is.
To learn more about preparing for danger zone market risk and nine other threats to your retirement, click below for my free 30-minute webinar. You can join from the comfort of your home or office.
Also, be sure to watch until the end of the webinar. I will answer any questions you have and I'll direct you to some other valuable resources.


Travis Echols , CRPC®, CSA
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Investment Advisory Services offered through JT Stratford, LLC. JT Stratford, LLC and Echols Financial Services, LLC are separate entities.








