Five Ways to Increase Happiness by Spending Money

As a financial adviser specializing in helping people in their 60's make good retirement decisions, I find myself sometimes encouraging retiree clients to spend more of their money.
Even when I demonstrate they can safely increase their spending using Monte Carlo simulations, safe withdrawal rates, and guard rails
, they often won't do it. The frugal spending habits that helped them save money can't be so easily changed--no matter what the math says. And they are concerned about financial needs (like health care bills) that may arise in the future.
Financial experts talk a lot about the satisfaction of deferred gratification. Pay yourself first. Save now to enjoy a better retirement later. And it is true that having money saved for the future is smart planning--and it feels good. Recent research by Ruberton, Gladstone, and Lyubomirsky indicates that maintaining a substantial amount of cash-on-hand
appears to improve our feelings of
financial well-being and life satisfaction. And the interesting thing is that it works regardless of our total net worth or income. As Michael Kitces comments about the study, "No matter how much total wealth and income we have,we’re just not as happy unless it’s
also accompanied by a healthy pile of cash (or at least, a sizable and
readily available bank account)."
Another study shows how earning more money increases life-satisfaction happiness. It showed that higher income increases "life-satisfaction happiness" significantly up to around $75,000 annual income for an individual (probably $80,000 in today's dollars), above which there is little to no impact (according to a Princeton University study done a few years ago by economist Angus Deaton and psychologist Daniel Kahneman).
However, in this article, I want to write briefly about a recent new book by Elizabeth Dunn and Michael Norton, entitled Happy Money: The Science of Happier Spending , which focuses on the emotional benefits associated with how we spend money.
Based on their research, they found five principles of spending money that generally tend to have a positive impact on happiness.
1. Buy Experiences
When asked beforehand what type of purchase people would prefer, an experience or some material product, most answered a material product. But looking back, the answers are different. Most people wouldn't trade their memories of good experiences for the stuff, even though the stuff may endure and the experience is in the past. Good memories endure and are more enjoyable than things, the research suggests.
The take-away from this is that the next time you have a choice between going on a vacation or buying a bigger TV, take the vacation. The research also revealed that the length of the vacation made little difference in the good feelings. So a shorter vacation might allow a little money left over for a TV upgrade.
2. Make it a Treat
Something that is available to us all the time, or in abundance, we can often devalue, no matter what it is. I've often wondered if my enjoyment of the beach would diminish if I lived there all the time versus it being an occasional treat.
This study suggests it would lose some of its wonder. This seems right to me. Things that used to thrill me, that I've become accustomed to, no longer have the same excitement.
So the lesson here is to make things special and don't "wear something out". Instead of buying your favorite coffee drink everyday, make it only once a week and make it special.
This is why when I give a someone a gift card, I don't want it to be for Walmart. I want it to for something new and fresh, that they may not have done for themselves.
3. Buy Time
With our busy schedules, we often run out of time in the day before we get around to the happy-producing activities of life. The book points out, for example, that people often will sacrifice incredible amounts of time just to save a dollar or two.
Have you ever found yourself making a special trip to a store on the other side of town just to save a few dollars? Sometimes the fuel and the wear-and-tear on the car is enough to offset the financial benefit. But what about the time sacrifice? What is your time worth...the time that could have been invested doing something with the family or something de-stressing and enjoyable?
So money well-spent may be hiring a lawn service or house keeper, or taking the job closer to home, or paying a little more for products from the store closer to your home rather than driving across town.
Think about it without obsessing over the shortness of time, because fretting about time is also paradoxically a happiness killer.
4. Pay Now, Consume later
This finding from the study is not a surprise to me, although I find this one easier an easier to neglect in our buy-now, consume-now culture. This principle keys on fact that we derive happiness from the anticipation of something we think we will enjoy.
I've noticed that the looking forward to a big vacation is part of the good feelings it brings. Yet in my everyday life, I find myself not delaying the purchase of things I want. Amazon Prime has ruined me on this one. Or Lisa and I will wait to see if the weather is good before deciding last-minute on a get-away.
Maybe the next time I should make a big purchase on layaway (if such a thing still exists) just for the anticipation of receiving it later. And go ahead and book the get-away and cancel later if the weather forecast is a bummer.
Another example is how most people feel upbeat on Friday afternoons more so than on Sunday evenings? That's because of the anticipation of the weekend fun (or rest) versus the workweek work.
5. Invest in Others
Isn't it predictable that their study showed that the things we buy for others makes us happiest. We just weren't created to be selfish. We were designed by God to live in community and share.
In one study, giving to charity in the past month was as much of a happiness booster as doubling your household income.
Dunn and Norton's research indicated that the more we give freely to others, not under compulsion, and the more benefit that is enjoyed by the recipient, the more connected we feel to that person and the happier we are.
Conclusion
Here is a practical application I have been using with clients. When facing a close call on a spending decision, ask yourself which option will make you happier in light of these five principles.
Jot these five things on a sticky note, cut and paste them into your Evernote app, or take a picture of this page--and start spending more happy money . Here they are again.
- Buy Experiences
- Make it a Treat
- Buy Time
- Pay Now, Consume Later
- Invest in Others


Travis Echols , CRPC®, CSA
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